Make Money from Blogs » Optimize

Zenphoto – doing an update the right way, manually ..

ashish — Thu, 17 Nov 2011 09:19:22 +0000

After experimenting with various photo blog kind of interfaces (including the use of Gallery2 and other plugins that work along with WordPress), I finally found something that I liked – namely, Zenphoto, that I have started to use to build a photo site called Tourist Photos (photos from different tourist locations) (primarily to find an outlet for the number of photos I have taken in different countries, with photos + some text provide feedback to people before they even visit a place, so that they have some idea of what to expect).
Now, my web host provides me an interface called SimpleScripts that provides a simple interface to do this upgrade process. SimpleScripts makes the process of update so simple:
1. You log into your Web Host account
2. If there are any updates, there is a message that SimpleScripts has an update available
3. Click that link, it gives an interface where the interface provides information about the current version and the future version(s) that are available. And you can proceed on the upgrade path
4. Once the upgrade is done, the user has an option to review the website to see whether everything is fine, or if things are not fine, there is an option to go back to a previous version of the application.
A lot of people try the above option 4 as a formality, and do not check. If you care about your site, then you need to do that check in the following way (atleast based on my experience):
1. Before running the upgrade, do a backup of the site and the database and save these files locally
2. Check whether site is launching
3. Check whether there seems to be any performance problem in the site
4. Login into the Admin area of the site and see whether the initial dashboard comes up
5. Check for existing plugins and other widgets, and see whether there seems to be any problem
When running updates for my sites, I go through the above checklist and it has proved necessary in some cases. I have been using SimpleScripts for many of my sites, and there have been many cases where the update has completed successfully, and then the site has had serious problems.
I encountered this problem more recently when I was trying to update my Zenphoto page, and my current version was version 1.3.1.2 with a recommendation to update to version 1.4.1.4. I went ahead, and after the update, things did not work (the site refused to load). So, after an initial round of panic (I already have around 2000+ photos added to the site), I went for the rollback and the rollback worked fine.
Next step, went to the Zenphoto site to check up their instructions for creating a new site / upgrade (link) and found the following text over there:

NOTE: We do not support and do not recommend installations or upgrading done with helper scripts like SimpleScripts or similar some providers make available. If you have any problems after using these please contact the maker of the script.

So, atleast for my Zenphoto site, I will go ahead and do a manual update with the steps written on the page and stop using SimpleScripts for any updates of Zenphoto.

When to time your latest blog post ?

ashish — Sat, 05 Nov 2011 19:00:25 +0000

You are already trying your best to write on a regular basis, and you may have learnt that it makes a lot of difference if you write a post per day. However, it can sometimes be a challenge to just get to meeting this daily basis concept; after all, unless you are dedicated towards your blog in a true sense, there can be many interruptions in getting the content for your blog on a daily basis. Getting your posts out on a regular (or a daily) basis can make a huge difference to attracting more readers to your blog. Now suppose, you are able to get onto a regular pattern of publishing a post at a particular time, the next item would be to optimize the time of your posts. Does this matter ? You could after all have a software that picks up the feed from your post only at a specific interval, and so ensures that your readers get the post at a specific period of time. But as your popularity grows, there are some advantages to be gained from posting at a specific point of time.
On the basis of your posts, you have picked up a number of people who visit your blog every day, and you think that a lot of your work is done. However, over a period of time, you would have also learnt that these same blog posts can be also be circulated on social networks such as Facebook, Twitter, as well as other means such as Technorati, StumbleUpon, and so on. These are all means to get more people to read your posts, and with social networks such as Twitter and Facebook being picked up by a large number of readers, making sure that your posts get to people on these networks is also very important.
So, you have configured your posts to get posted to these social networks, and feel that you have covered all your bases. What next ? Well, the next thing you need to do is to time your posts. This is especially true for social networks such as Twitter and Facebook where there can be a large number of posts / updates flowing past readers every minute. You want your post to be flowing past potential readers when they are reading these posts, rather than happening when your prospective readers are not looking at them. So, if you have a topic that relates to women at home, then you better make sure that your posts happen only at a time when they are done with the daily chores and have some time for themselves and are looking at their computers / tablets / smartphones. This is especially true for Twitter and Facebook where the amount of competition can be intense, and nobody really looks at updates that have already gone by. Similarly, if your post is meant for computer geeks, your post may be better suited to go live after dinner, when most geeks stay up on the computer and start their reading.
All blogging software allows you to time your posts, what you need to do is to determine the best time that your prospective audience is online, and ensure that your posts are live at around that time.

SEO Tips: Part 36 – Optimizing Post Title for Search Engines

ashish — Fri, 02 Jul 2010 19:46:39 +0000

In this post, we talk about how the Title of the Post is something that needs a lot of careful attention. Till the time that I learnt how to be effective about the title of a post, I used to use large post titles, something that I learnt could be a waste of effort, and in some cases, could cause a penalty from the search engines (related to keyword stuffing). Let me provide an example from this post itself. If I was using my previous process of defining the title of a post, the post would have the following title “Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 36 – Ensuring the post title is optimized for Search Engines”. I used to think that the more descriptive a post title along with keywords in it, the better would the reception in the search engines. And I knew about keyword stuffing, and how search engines are using penalties for such stuffing rather than getting the user the benefit that they expect.
So, what is it about the title of a post ?
Well, most search engines look only at the first 60 characters of the title of a post, and ignore whatever comes after that. So if you consider the alternative lengthy title that was there in the previous paragraph, the search engines would have ignored the actual title of the post, which came near the end “Ensuring the post title is optimized for Search Engines”. Instead, the first part of the title, dealing with Optimization Tips and Tricks would have been used by the search engines, and we know how hotly contested those keywords are. Instead, by changing the post title, it is more likely that users searching specifically for why the post title is important for SEO would find your post, and they would also find the content valuable.
Next, if you look at the earlier proposed title, it contains the keywords ‘Search Engine’ 3 times. This is an absolute no-no, since search engines are getting much more efficient about penalizing sites that seem to do keyword stuffing, and this case would have fallen right into that bracket. Why take that chance, especially when you are not likely to get any benefits from this. And then the title is so long that it would get wrapped in many instances, especially if people are looking up search results from mobile phones and tablets, and likely to make it more difficult to read. You want people to be quickly able to read the title of your post when the search engines display a long list of search results, so that it is more likely that they will come to your site.
So, if you want your post to have a higher chance of being picked up in search engine results and also being selected by users peering through a whole page of search results, learn how to optimize the title of your post. Trust me, it will be well worth it, especially since the effort required is very minimal.

Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 35 – The impact of page speed upon search engine optimization

ashish — Mon, 21 Jun 2010 11:42:43 +0000

In the previous post (SEO and inline code / CSS), I talked about the impact of having a large amount of extra stuff in your files, such as scripting code and CSS, and how this can potentially impact your SEO optimization levels and your ranking. In this post, the focus is going to be on site speed and its implication for search engine ranking (specifically for Google, but one would assume for other search engines later as well).
Having pages that are loading quickly is an important factor in ensuring that your readers do not get turned off from your site. So, if you have a lot of JavaScript or calculated logic inside your pages (or use Flash or other rich media extensively, even for simple tasks such as navigation controls), there are a number of readers who will find your pages through search engine results and then get turned off since the page takes too long to load (you would do well to consider your own behavior when you find a site that loads very slowly, or that has large images which take a long time to load, and then extrapolate the same behavior to your readers as well).
Here are some specific tools from Google that will help in evaluating your speed levels (link). Be sure to evaluate your page for both size and speed, and take a number of steps to reduce the time taken for such pages to be served to your readers (contrary to common misconception, your server / host capabilities is not the only factor, there are a number of other steps that can be taken to reduce the page loading times).
Google recently came out with a post (Google Blog) that talks about how Google is starting to use site speed as a factor in terms of ranking sites (and even though they significantly understate the implications of this change, one should be sure that it is going to be a factor that is more important when you challenge the more prominent search engine rankings).

You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.
Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.

So, the point is clear. In addition to other factors, consider how fast your page loads as part of your checklist for Search Engine Optimization (and consider changing your SEO expert if they have not been asking you about page speeds – it is quite clear that they are not keeping up with SEO news). Use a number of tools for the same. Follow a number of steps:
1. Complex scripting is avoided or moved to a different location from it is downloaded (and maybe cached)
2. Keep the size of all components on a page such as images, videos, etc optimized
3. Move heavier objects off your site and onto other faster loading domains (such as images onto external sites that provide image hosting, videos converted to Flash and served from Youtube, etc)

Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 34 – What happens when you have too much inline script code and CSS ..

ashish — Sun, 20 Jun 2010 09:29:39 +0000

The previous post talked about the use of frames (Frames and SEO) in your site, and how this impacts your SEO efforts and your ranking. In this post, we will talk about another common practice indulged in by a number of page owners, and which can impact their rankings. This is related to having scripting and CSS code inside their web pages, mixed with content. For some time now, a number of sites have been advocating that such scripting and CSS should be moved to linked files rather than inside the common page. In this post, I will explain the reasons for the same, and implications on Search Engine Optimization.
It may seem very convenient to put scripting code and CSS within pages (or use PHP server side functions to insert the code inside the page when the server is rendering the page). However, it causes problems to search engines. When you have all these content in the page content files, it causes the page to bloat up and the search engine crawler has to do more searching to find the actual content in the files (and you do want you actual content to be easily found by the search engines, not the ‘beautifully’ created code and CSS files that look like junk to the search engines). Given the amount of content that search engine crawlers have to go through (after all, they have to content the entire universe of content on the web), if a page seems very long and complicated and slow to search engine crawlers, they can very ignore such content and move on. You need to make it easier for them to find the relevant content in your pages. Further, the closer that content is to the start of your HTML page, the better (and when you have code and CSS that is present, it is typically above the content and hence likely to make it more difficult for your content to be found by the search engines).
What can you do ? Well, you can move all your script and CSS code to a separate file that is called from within your page. Of course, it does not mean that you need to take all your code and just move it to a file, there will need to be references to this file in the page; this will need to be done carefully and tested to make sure that it works and there was no slipup in the process of doing this. However, once it is done, then there are no further issues and the reader will be unable to make out any difference (unless the more technically interested reader looks the source of your file). And of course, such external files are also cached by some browsers, so if your readers frequently come to your site, the same files will not be loaded again and again and will enable faster loading.
One final advantage, and this is of benefit to you. If you keep your scripting code and CSS in a separate file that is being called by other pages, then any maintenance needed on your code or CSS is much easier and less messy.