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Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 15 – Avoid paid links

ashish — Sat, 06 Mar 2010 19:57:07 +0000

In the previous post (Advantage of links to SEO), I covered the importance of links as a part of a SEO strateg. Links are very important to get your blog ranked highly, as long as those links are from good sources, since links from trashy sites are likely to drag you down.
In this post, I will be looking at what are some of the problems associated with a strategy of trying to increase your SEO rating by buying links or using such programs, such that search engines associate you with trying to subvert the normal method of getting people to rate your site by linking to it, and accordingly penalize you. Let me put out a few links and blog posts that convey how serious this is (and remember, if you are using such a scheme, there is a very good chance that the folks at Google Search also know about it, and if they detect you using it, then they are likely to penalize you for it).
Google Help on Paid Links (link)

A site’s ranking in Google search results is partly based on analysis of those sites that link to it. Link-based analysis is an extremely useful way of measuring a site’s value, and has greatly improved the quality of web search. Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results. Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results. Links purchased for advertising should be designated as such.

Thus, if you are having a paid link to your site, then be sure that it has a ‘nofollow’ tag associated with it; but then that does not help your site in terms of PageRank, so might as well not do it.
Google Help on Link Schemes (link)

The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s webmaster guidelines and can negatively impact your site’s ranking in search results.

What does this mean ? It means that if you indulge in buying or selling of links that do not have ‘nofollow’ tags (which pass PageRank), then Google can reduce the PageRank of your site, and for sites that are dependent on search engines to provide the traffic to them, this can be disastrous. If you do indeed face such a penalty, you can remove such links and apply again, but everything takes time. Google has implemented this for many sites that were selling such links.
To make it clear again, Google is worried about links and states this as a policy in terms of what to avoid: “paid links that flow PageRank and attempt to game Google’s rankings.”
So, be very careful about using paid links.

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Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 12 – Where to add keywords

ashish — Wed, 03 Mar 2010 16:39:11 +0000

In the previous post (Learn about keyword density), I explained what keyword density is, what should be the amount of keyword density (including the main keywords and secondary keywords), and tools that help you measure your keyword density. In addition, there is an emphasis on making sure that you do not stuff your keywords too much into the site, since that leads to readers getting turned off and search engines putting possible penalties on the site.
In this post, I will talk about moving ahead with keywords, and defining areas of the post where you can add these keywords, as well as some rules for the same. I had talked about this in an earlier post as well (Part 5 of the series), but will provide some more details in this post about how to do more detailed optimization for ensuring a higher search engine ranking. These tips consist of where to place the keywords in terms of the structure of the post and the site. Some of these are more speculative in nature (since there is no confirmation or different search engines treat such behavior differently) and some of these are sure fire tips that work to improve your search engine ranking.
(Warning: None of these will do magic! Search engine ranking improvements through such optimization can take weeks or months to achieve, and you need to be patient)
- Try to ensure that the keywords are not too tightly bunched in one section of the page, although there are conflicting views on whether it makes some benefit to slightly increase the keyword density in the top section of the post content
- Keywords in anchor text. This may not be clear to some people, so consider this. You have got an option to get a link to your page from some other site, and if it is a well regarded site, then your site can benefit. However, if you do get an option, make sure that the link is something like (camera phone reviews) rather than (click here). Getting keywords in an anchor text can do a lot of good to search engines belief in you as a credible source
- Page Title. Put keywords in your page title, with the keyword appearing earlier in the title
- Images. If there are images / video on the page, then add the keywords as part of the alt/title tags of the image, and also as part of the text that forms the description of the image / video
- In the URL. Most blogging platforms give you a way to modify the URL that will be formed, and you should ensure that you have keywords as part of the URL. Typically, the title of the post is used as the URL, but consider having one set of keywords in the title, and another set of keywords in the URL
- Domain name. It is difficult to get domain names that have sought after keywords, since they are all gone. Try different variations of the keyword as part of the domain name until you get it right. You may have to make some compromises in this process.
- Title of the blog. In the head section of the blog code, you can modify the title of the blog. Be sure to include keywords as part of the blog title.
- Headings. Headings are a good way to segregate your blog into sections, and search engines also like it if you add keywords in your headings.

And of course, if you know more such tips or believe that some of them need to be modified, please leave a comment.

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Does having multiple items in a feed defy Adsense terms ?

ashish — Sun, 06 Dec 2009 19:13:40 +0000

If you have read about Adsense, you would also have read about how Google ensures the terms and conditions as well as the Program Policies enforced for Adsense. If you contradict those, you can be sure that either Google will ensure those policies themselves, or kick you out of the program. So, for example, Google has a policy about only showing 3 text units per blog, and the Adsense code itself ensures that will happen – so even though the code may be implemented in more than 3 locations, the ad will only show up in the first 3 places where the code is present.
Google can also kick out people when they are indulging in click fraud, which is also against their terms and conditions. So, if you ask people to click on your ads, or put ads next to images which may cause people to think that the ad explains the image, then Google is likely to give you a warning, or kick you out.
So, when Google rolled out the Adsense in feeds program, a lot of people have a similar query; each feed can have more than 1 items within the feed, and if the ad shows up more than 3 times, will this be against the policies. Google has responded that this will not be a problem (read more at the Google blog)

Many publishers have asked the question “Since feed items often get displayed with many feed items on a single web page, can using AdSense for feeds jeopardize the status of my AdSense account?” The answer is no. Having three ad units per page is a product specific policy for AdSense for content.
In essence, the variable ways in which feed items are displayed are controlled and optimized automatically by the AdSense for feeds application and the choices you make as a publisher in your AdSense account when configuring your AdSense for feeds ad units. This means we may automatically suppress ad impressions when we detect there are too many feed ad units being displayed, resize ads based on the size and length of your content, and adjust the ads that are displayed based on the device in which the feed is being read.

Earning money from Videos on Youtube – not so easy

ashish — Sat, 05 Sep 2009 21:27:16 +0000

You must have seen those videos on Youtube, where either the bottom section of the video shows an ad from the Adsense program and you also have Adsense advertisements appearing to the right of the video in a block, similar to the 250X250 ad block. Now consider that you have some cool videos that are getting circulated on Youtube, and would like to have your own videos making some money for you from these Ads. How can you do this ?
Well, I was also interested in trying to make a percentage of earnings from these videos (I have started getting some videos on Youtube and the views are increasing, although they have a long way to go). And the short answer on this was, Not right now. Google Adsense used to have a program about Video Units (link1, link2), but they appear to have discontinued this program now. Now, if you need to try and make some advertising money now, you need to apply to become a partner (link to page).
However, becoming a partner is not so easy. As opposed to the nature of Adsense which allows people to get in irrespective of the number of their blog visits or subscribers, Youtube has put some controls. They actually have a page that lists their requirements for becoming a partner (link to FAQ listing requirements to be a youtube Partner).

To become a YouTube Partner, you must meet these minimum requirements:
- You create original videos suitable for online streaming.
- You own or have express permission to use and monetize all audio and video content that you upload — no exceptions.
- You regularly upload videos that are viewed by thousands of YouTube users.

In addition, the FAQ page that provides more details for the Youtube partner is at this link.
If your partnership account was not approved, then some of the reasons could be derived from the reasons listed on this page (link to article).

Learn more about Adsense success stories

ashish — Fri, 04 Sep 2009 18:53:21 +0000

For people who write blogs, there are various approaches with regard to making money. There are some people who disdain the idea of anything to do with advertising; there are others who believe in their writing, but don’t look away from the prospect of making some money on the side; there are others who fill their sites with ads (including Adsense ads) and whose sites can look fairly ugly; and then there are the ones who learnt a lot about how to use Adsense optimally and started a huge jump in the amount of money that they have started making.
Wouldn’t you like to make more money from your blogs ? More money means that you can devote more time to your hobbies, to doing things that make you happy rather than toiling away on a job ? Well, it can be done, but it is not a one day effort. People who have learnt to make a lot of money from Adsense have done so after doing a lot of reading, trying out tips, experimenting and deciphering what works for them, and what does not.
One good place to start is by using the success stories posted on the Google Adsense Help page at this link.
As an example, consider the case of a site called http://seatguru.com, where the creator of the site originally was struggling with several affiliate links, and then finally stumbled upon using Adsense. After experimenting with different formats, he uses channels to determine which of these experiments are successful, and hence has worked out a lot of optimization to increase his Adsense revenue.

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Here are some more videos from Youtube that might help you.

Google Adsense Tips

5 Surefire Ways to Increase Google Adsense Earnings

AdSense Optimization by Lockergnome