Google sets the schedule for ending ‘Adsense for feeds’

For some time now, there has been a lot of dispute over whether Google wants to do something with Feedburner and what is the future of the service. Before the acquisition of Feedburner by Google, it was a very valuable tool, providing functionality that was not matched by anybody (atleast not in terms of doing it free). Within some time, Google had added some bit of functionality, one of the primary ones being that they gave an integration with the Adsense tool. This was something that gave a lot of hope to those folks who had a number of dedicated readers, or who thought of trying to monetize their increasing count of readers in a way to make money. There was an issue that people always had about whether putting ads in the RSS feed that their readers viewed, but it was counter balanced by the fact that monetization of free content is something that is done by a number of bloggers, and it is not seen as something that can offend more than a small section of their readers. Further, in my opinion, the context sensitivity of Google Adsense Ads is so good that these ads would not have been deemed as intrusive to the viewers (I have myself clicked useful ads on the sites and feeds from other people since the ads had something that attracted me).
However, over a period of time, it was becoming more and more clear that Google was not doing anything to develop Feedburner as a viable ongoing service, and there were other services that were coming up that fed on this same fear that bloggers had that suddenly there would be a problem that affected their readers (after all, for people using Feedburner, all their readers would be getting their updates through Feedburner). From time to time, there would be some problem that came up in terms of the feed service suddenly developing downtime, such as this problem in September when Feedburner was down for around 3-4 days, when the readers were getting their updates but the count of readers dropped to 0. I wrote a post at that time which also showed some alternatives to Feedburner (link).
Now, that integration with getting ads in the feeds through the Adsense Program is coming to an end. Google announced that Adsense for Feedburner is now coming to an end, a shock for those people who depended on getting some additional revenue through the program. In October, the ability to select Adsense for Feeds came to an end, and now in December, the Adsense for Feeds program will itself come to an end:

On December 3rd, 2012, AdSense ads will stop serving on RSS feeds and you’ll no longer see feed units in your My ads tab.
FeedBurner URLs powered by Google will continue to function. As a result, it won’t be necessary to redirect your subscribers to different URLs or to take any other action on the account.

However, bloggers (and many I spoke to) do not have any real confidence in the future of Feedburner as a service on which is dependent a critical component in Blogging – reaching to readers and connecting to them through a feed. Like many others, I am evaluating how to change my feed and move to a different service; some of the services that I mentioned in my post promise that this change can happen very easily.

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