SEO Tips: Part 36 – Optimizing Post Title for Search Engines

In this post, we talk about how the Title of the Post is something that needs a lot of careful attention. Till the time that I learnt how to be effective about the title of a post, I used to use large post titles, something that I learnt could be a waste of effort, and in some cases, could cause a penalty from the search engines (related to keyword stuffing). Let me provide an example from this post itself. If I was using my previous process of defining the title of a post, the post would have the following title “Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 36 – Ensuring the post title is optimized for Search Engines”. I used to think that the more descriptive a post title along with keywords in it, the better would the reception in the search engines. And I knew about keyword stuffing, and how search engines are using penalties for such stuffing rather than getting the user the benefit that they expect.
So, what is it about the title of a post ?
Well, most search engines look only at the first 60 characters of the title of a post, and ignore whatever comes after that. So if you consider the alternative lengthy title that was there in the previous paragraph, the search engines would have ignored the actual title of the post, which came near the end “Ensuring the post title is optimized for Search Engines”. Instead, the first part of the title, dealing with Optimization Tips and Tricks would have been used by the search engines, and we know how hotly contested those keywords are. Instead, by changing the post title, it is more likely that users searching specifically for why the post title is important for SEO would find your post, and they would also find the content valuable.
Next, if you look at the earlier proposed title, it contains the keywords ‘Search Engine’ 3 times. This is an absolute no-no, since search engines are getting much more efficient about penalizing sites that seem to do keyword stuffing, and this case would have fallen right into that bracket. Why take that chance, especially when you are not likely to get any benefits from this. And then the title is so long that it would get wrapped in many instances, especially if people are looking up search results from mobile phones and tablets, and likely to make it more difficult to read. You want people to be quickly able to read the title of your post when the search engines display a long list of search results, so that it is more likely that they will come to your site.
So, if you want your post to have a higher chance of being picked up in search engine results and also being selected by users peering through a whole page of search results, learn how to optimize the title of your post. Trust me, it will be well worth it, especially since the effort required is very minimal.

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