Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 31 – Observing copyright law

Observing copyright law mean not seem relevant to a post on what is good Search Engine Optimization. And you might be thinking that with the need to get fresh content, what is wrong on taking some content from other sources and modifying them slightly in order to get fresh content for your site. However, keep in mind that Copyright Infringement can have serious legal issues, and if you are challenged, this can have pretty bad results for your site, and also on your rankings with search engine. So here goes some layman advice on Copyright Law (remember that for specific advice and queries on such a critical topic, you will need to consult a lawyer or expert and not depend on posts like this one). Here goes:
– You are allowed to quote sections from other posts or sites if these are meant for positive or negative acclaim, since this is covered under free speech
– However, for the above point, there are limitations. If you copy the main point of the other site or article, or copy huge sections of the other article, then it is beyond the fair use right and you are technically doing what some US courts have ruled as copyright violation
– There are many sites that allow the use of their material freely and you can use them in any way; however, keep in mind that just because a site or any kind of media does not have an explicit copyright, they are free to copy. Sites that allow free copy should have an explicit point stating so.
– You can even use company logos or names in your posts, subject to the same condition as above; you need to use them for acclaim or review; but you cannot use them for any kind of commercial purpose without approval from the owners of the company logos or names
– Quoting additional material from other sites beyond review fair use needs approval from the owners of the copyright
– There can be many different kinds of copyright notices, so you need to check about the kind of copyright notices that are present on the site from where you are planning to get content to ensure that you are doing the right thing
– If people come after you alleging copyright infringement, then you can be in serious trouble; especially if they come after all your hosting service or going after search engines where your site is ranked
– Hence, be very careful about the type of content you are using from other sites, do not look at this content as a way of filling your content needs; only use content under fair use

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