Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 30 – Dynamic URL vs. Static URL – Part 2

In the previous article (Google and Static vs. Dynamic URL’s), we talked about how Google had put out a post that claimed that users should not try to go in for URL rewriting to convert their dynamic into static URL’s, given the many issues that could happen if this rewriting does not work properly; further, the Google Search engine is starting to index these dynamic URL’s. However, in the rest of this article, we will talk about how getting static URL’s is indeed a target to achieve, and there are many benefits of doing so.
– The part about Dynamic URL’s being easily indexed is partially correct, and that too only for Google, with not too many claims from the other search engines about being so easily able to index dynamic URL’s
– These dynamic URL’s can be pretty long, with strange characters, and are not easily human readable.
– The static URL’s are easily readable, and make sense for users, since if you are following previous advice, the best effort is to ensure that your URL already contains keywords, and hence users can easily make out what the subject of the post will be from the URL
– Given that the dynamic URL’s are longer, there is a higher chance of these URL’s getting clipped when they are shared (through email, chat, etc). A clipped URL will not work, reducing the chance that readers will come to these pages
– A dynamic URL with a mixture of characters, question marks, etc cannot be easily used in marketing campaigns, when compared to a static URL that is short and easy to market
– When a dynamic URL is used in links from other sites (in cases when the other site uses the URL itself as the anchor text), the keyword contained as a part of the URL will increase search engine value
– It has been demonstrated in the past that static URL’s have a higher click through rate, since when a user sees the URL, they are able to identify the contents to some degree, and if they are interested, they will click through
– It is fairly easy to construct static URL’s without doing any kind of rewriting, on common blogging platforms such as Blogger, and WordPress
– If you are using other platforms where there is no automatic way of generating static URL’s, then you need to be much careful about using solutions for URL rewriting

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