Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 28 –Directory Submission and hiring somebody – Points to be aware of (contd..)

In the previous post (Directory Submission – Some points), I had talked about optimizing the Directory Submission process, including how to ensure that you are submitting only to high value directories, and start looking at manual directory submission rather than using software for the same.
In this post, I will be discussing more about hiring somebody to do the directory submission. When you start spending money on directory submission, you need to make sure that you are getting somebody who knows how to get the best value for you. One alternative that is always available is for you to do the directory submission yourself, but this is not free either. You would need to identify the right directories to submit, spend the time and effort required for the directory submission, and then monitor back about the success of the directory submission. If you are hiring somebody, then here is a checklist that that you should have handy:
– There is an option of manual directory submission vs. the software based directory submission. Over a period of time, it is becoming more obvious that search engines are able to differentiate between automated directory submission and manual submission, and prefer manual submission (where a human being does the actual directory submission, for each directory)
– Don’t go simply by price. Take the effort to find out the past successes of the firm offering the directory submission, and then decide whether the price for the firm or person who meets your requirement is a price you are willing to pay
– Many firms will quote submissions to 200 / 500 / 1000 / 2000 directories. Again, don’t go by sheer numbers, identify the directories to which they are submitting, and compare that to a core list of directories to which you would desire to submit your site. When people talk of 2000 directories, many of them are duds with no value, and you would be wasting time by submitting to such directories.
– Identify whether the submission service would be willing to submit different sets of keywords, description and tags to different directories
– Check whether the submission service will provide you a running list of directories to which they have submitted your site along with the status of these submissions (this is critical as sometimes, the directories could reject the submission for something minor and you would want your site re-submitted after taking care of the error)
– You would want a directory submission service that is able to provide you the ability to submit to only those directories within a specific PR range (even if they are a bit more expensive), since these are the links you would treasure highly
– With regard to the PageRank of specific directories, remember that the individual category pages of such directories (where your site would be placed) may be ranked much lower than the PR of the directory itself, so consider the claim of posting to high PR rank directories with a pinch of salt; the submission service may be technically right, but you may not be getting what you thought you were getting

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