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Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 27 – The importance and the need of Directory Submission – Points to be aware of (contd..)




In previous posts (Directory Submission for SEO Optimization), we have covered the importance of how directory submission can help in SEO optimization and improve the rankings of your site. However, not everything is in black and white; there is a lot of stuff that you need to consider before jumping on the Directory Submission point and putting a lot of effort and money in this area. Here are some of them:
– Find out the most important ones that will benefit you. There are a lot of directories available on the internet, with many of them not having any significant rankings. For directories which are well reputed and ranked by search engines, there are enough benefits to ensure that you should spend the required time and effort to get directory submission. However, for those directories that are not so well know or have very low page rankings, you need to consider whether it is worth the effort to spend the time and money (especially when you have a limited amount of both)
– Watch out for the ‘nofollow’ tag. If a site has a nofollow tag, then it ensures that the search engines really do not consider this link as passing any link love, and as a result, if you are looking for a value of incoming links, then you are out of luck. However, for specialist directories where people go looking for relevant sites, it may still be beneficial in terms of getting site visitors. So, since most people have a certain amount of effort and costs budgeted, avoid such directories where there is no link love to be gained.
– Google and some other search engines are careful of people who seek to try to game search engines through gaining a lot of links from directories at the same time. As a result, when you use software to get submission into a number of directories at the same time, this may raise a flag with Google and other search engines. It now seems more relevant to use manual search submission.
– When you post to directories that seem to resemble link farms rather than theme based directories, the search engines do not really give too much credence to these directories. Look for directories where there is a clear demarcation of these theme based folders and criteria, or directories that are subject specific, and these in turn will add much more value to your site when a link exists from these sites.
– Do an evaluation of these directories on sites such as Alexa, and figure out whether these directories are not posting content that could be prejudicial to you. For example, if you have sites that are family based, and the directory where you are posting also includes porn sites or abusive sites, it can have a prejudicial effect on the rankings of your site.




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