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Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 24 – Making sure that you have fresh content on a regular basis




The previous post talked (Understanding the robots.txt file) about learning what the Robots.txt file is, and how you can use it to tweak the way that search engines index your site.
This post will move onto one important area that I have talked about briefly in other posts before (having regular content), but it is important enough that we talk about it again. So, here goes. What do we mean by regular content for your site ? We mean content that is fresh, is something that does not like it has been copied from a million other sites, and seems interesting to your users. When search engines find new content on your site on a regular basis, this results in an increased ranking of your site. However, this new content needs to be fresh, and not copied from other sites, since the search engines will not rank sites higher if the content is copied (and can actually penalize sites). For example, I had a site which was a content aggregator for my other sites, and apparently Google believed that the duplicate content on the site was actually an attempt to deceive the search engines, and had marked this aggregator site with a penalty. Even though I started adding new content to this site after this warning, Google still has not ranked this site with any kind of PageRank, and I believe that the site has some time to go before I can start getting some PageRank. This is an extreme case of the duplicate content penalty, but any site that seems to have willfully copied the content from other sites face such problems.
In addition, your readers would expect regular content on your site. People who subscribe to a site can be very fickle, so if you are irregular in terms of adding content, then expect many readers to move away from your site, and even people who subscribe to your site will not be sticky. I have found that as long as you have a regular pattern of new content, and your readers know this pattern, you will have readers who tend to be more sticky (and this is increased when you have content that is interesting to your users). I have also found that getting new content updated on a daily basis ensures that your content is updated very frequently, and search engine crawlers come visiting to your site frequently (which is important, since you do not want your content to show up on search engines with a lag).
If you are not able to generate the required amount of fresh content, then look for more ways to get such content. This can be through hiring people to generate this content, or trying to get people impressed by your content to write their own articles. Look for such options to generate more content for your site.




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