Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 21 – How to select the right SEO consultant

By now, you would have learnt that Search Engine Optimization is one of the most critical items to ensure that your site / blog is popular, and there are a number of techniques and optimizations that you can do to increase the page ranking of your site (as well as some of the items you should avoid). However, many of you would have also learnt that it is not easy to do all this, with the techniques that are relevant getting modified over a period of time (and some of them turning negative over a period – as an example, earlier it made sense to pack your site with keywords, but doing so now can get your site penalized by Google and other search engines). Hence, it is fairly easy to rely on professionals to do this for you, and this is where SEO consultants come in – these are people or companies that promise to ensure that your site can do wonders in terms of increase in search engine rankings and in turn, some of them can be fairly expensive. However, hiring SEO consultants can do wonders for your site, subject to certain conditions and checks:
– Before you start hiring a consultant, do some research on your own, in terms of where your website ranks as opposed to your competitors
– Determine the keywords you want to rank for, find out where your website stands in terms of ranking for such keywords, and where your competitor stands for. Explore alternative keywords that are less sought after, but are still good enough to draw traffic
– Do a search for various companies and individuals who are involved in the business of SEO consultancy, including reading about their success stories and projects that they have worked on
– Talk to the company or individual and find out about their success stories, including whether they have managed to get their own SEO site listed in top ranks of Google. If they quote sites as as part of their success stories, then check for the ranking of those sites
– Ask the experts for the steps and processes they will take to promote your site, and find out whether they will be following White Hat strategies, or dubious strategies. Be very wary of experts who promise to bring your site to the front page results within a matter of weeks
– If a consultant or company claims that they will submit to thousands of directories and link farms, find out more. Many link farms are not rated well by search engines, and you can suffer if you are listed by such search engines
– Evaluate the performance of the consultant, and set out goals. Also talk to multiple consultants in terms of defining a possible time based strategy and result matrix before selecting one of them

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