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Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 17 – How to get links (contd ..)




The previous post (Links for SEO) was an explanation about how to get incoming links for the purpose of SEO. However, this topic is too long to explain fully in one post, so this post will continue with the same topic, with more detail about how to get quality incoming links for SEO purposes.
– Search for quality directories and post your blog over there.
– Yahoo answers is a great initiative where you can earn quality incoming links. The idea of Yahoo Answers is that anybody can ask questions, and if you answer the question and it is judged to be a good answer, and the question itself is popular (and search engines also index the question and answer), then you can get some traffic coming your way
– Ask your friends and relatives (those who run sites and blogs) to link you; in this case, you should be able to get a high success rate
– Create a Facebook Page (How to create a Fan Page) and link up your blog posts to your Facebook Fan Page so that you can start getting Fans (and if you have good content, slowly you will start seeing an increase in the number of fans). On the Fan Page, provide a link to the Blog.
– Be active in forums and discussion boards related to the topic of your site. If your information is found useful and people value the updates your provide, then some of them will want to explore your site as well (make sure that your site is there in your signature) and many of them will also link to your site
– This one will take more effort, but many human edited directories ask for editors; become an editor and also take the chance to easily submit your own sites as well
– When you are writing a post that refers to another post of yours, then refer to that post using a link with keywords as the anchor text. You might think that an internal link does not matter, but you would be surprised.
– If you have multiple blogs and some of them are ranked higher, then you should have a link from these blogs to your other lower ranked blogs. Why not take advantage of some link love from your stable of blogs.
– If somebody has already linked to your site using some non-descriptive text such as ‘click here’ or something similar, request them to change this to something more descriptive – ideally supply them a short keyword rich phrase along with an already formatted link
– Keep on monitoring your logs to see which are the keywords that most people use to link to you, and then modify your posts that are on the same topic to become more keyword centric, and also focus on those keywords when requesting links from third parties
– Prepare newsletters and send them out on a regular basis to your subscribers, and at the end of the newsletter, ask people to link to your site if they feel that the newsletter was useful or informative to them
– If you are a product company that orders a lot of equipment from many vendors, then ensure that all of these vendors have provided a link to your site. Since you supply them business, most of them will indeed do that.
– Do a competitor search, and if you find sites linking to your competitors, then write to them requesting them to link to you as well. If you write politely, and if they don’t have any association with your competitor, many of them will honor your request.

As always, this post is getting about as long as I would like it to be .. so the next post will continue on the same line.




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