Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 14 – The advantage of links

In the previous post (Don’t over do SEO), I focused on what are some of the things you should avoid doing if you are focusing on SEO. Some of those include not stuffing too many keywords, avoid SEO consultants who use black hat techniques, and so on.
This post will focus on the power of links. What are links ? Links are the connection between sites, such as when a site refers another site by using the URL of the other site. Seems a fairly simple practise, and why should this affect your site. Well, trust me when I say that for search engines, having some good links pointing to your site is a very important part of your strategy. To explain further, if multiple sites refer to your site, then it is beneficial to you. So far so good, right ?
Is it that simple ? Well, there are a great many factors that go into the benefits of having links, but some of the important factors are:
– Linking is used as a method to indicate that other people trust you, and the more links you have, the more your content can seem to be trusted; it acts like a vote that other people have reposed in your site
– For Google specifically, if a site with a higher Page Rank links to your site, then the benefit is greater. Since a site with a high Page Rank has some amount of credibility with Google, it’s linking to you means that there are some benefits that flow to you. For example, if a popular site such as cnn.com or nytimes.com or similar links to you, those are very valuable links.
– If your site is linked by many sites, it makes it easier for the search engine crawlers to find your site
– This one is not totally a SEO tip, but still very beneficial. If you are linked by other sites, then a user from those sites has a much higher chance to come to your site once they have finished reading whatever they wanted from those sites
– The reverse also works. Google and other search engines are pretty much aware of various schemes such as purchasing links, participation in link rings and ring farms, and so on, and frown on such techniques to game their search rankings. It is very much possible that if you are trying such methods to optimize your search engine ranking, you are basing your strategy on much older information, and this could actually harm your rankings
– The exact algorithm about which strategy for buildings links (commercial, higher rank, link exchange programs and similar schemes) works depends on search engines, one strategy for one search engine may fail in another search engine
– Links are much more beneficial if the remote sites that link to your site use your keywords as the anchor text for the link. For example, if you have a site about cameras, then it is far better to have a link on the other site such ‘for more information about cameras, click her’ rather than ‘click this link for external site’

In short, links are very beneficial to you, and the more you have from reputed sources, the better.

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