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Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 12 – Where to add keywords




In the previous post (Learn about keyword density), I explained what keyword density is, what should be the amount of keyword density (including the main keywords and secondary keywords), and tools that help you measure your keyword density. In addition, there is an emphasis on making sure that you do not stuff your keywords too much into the site, since that leads to readers getting turned off and search engines putting possible penalties on the site.
In this post, I will talk about moving ahead with keywords, and defining areas of the post where you can add these keywords, as well as some rules for the same. I had talked about this in an earlier post as well (Part 5 of the series), but will provide some more details in this post about how to do more detailed optimization for ensuring a higher search engine ranking. These tips consist of where to place the keywords in terms of the structure of the post and the site. Some of these are more speculative in nature (since there is no confirmation or different search engines treat such behavior differently) and some of these are sure fire tips that work to improve your search engine ranking.
(Warning: None of these will do magic! Search engine ranking improvements through such optimization can take weeks or months to achieve, and you need to be patient)
– Try to ensure that the keywords are not too tightly bunched in one section of the page, although there are conflicting views on whether it makes some benefit to slightly increase the keyword density in the top section of the post content
– Keywords in anchor text. This may not be clear to some people, so consider this. You have got an option to get a link to your page from some other site, and if it is a well regarded site, then your site can benefit. However, if you do get an option, make sure that the link is something like (camera phone reviews) rather than (click here). Getting keywords in an anchor text can do a lot of good to search engines belief in you as a credible source
– Page Title. Put keywords in your page title, with the keyword appearing earlier in the title
– Images. If there are images / video on the page, then add the keywords as part of the alt/title tags of the image, and also as part of the text that forms the description of the image / video
– In the URL. Most blogging platforms give you a way to modify the URL that will be formed, and you should ensure that you have keywords as part of the URL. Typically, the title of the post is used as the URL, but consider having one set of keywords in the title, and another set of keywords in the URL
– Domain name. It is difficult to get domain names that have sought after keywords, since they are all gone. Try different variations of the keyword as part of the domain name until you get it right. You may have to make some compromises in this process.
– Title of the blog. In the head section of the blog code, you can modify the title of the blog. Be sure to include keywords as part of the blog title.
– Headings. Headings are a good way to segregate your blog into sections, and search engines also like it if you add keywords in your headings.

And of course, if you know more such tips or believe that some of them need to be modified, please leave a comment.

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