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Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 11 – Keyword density




The previous post (identifying keywords for your site) contained information on how to determine keywords appropriate for your site. This also includes determining the keywords that are more valuable, for the purpose of ensuring that your advertisements reflect the keywords that have a higher value.
This tip is meant more for the person who does not know about the benefits of using keywords appropriately on a page, and it is certainly not meant for advanced users.
How do you determine whether the amount of keywords you are using in your site are adequate or not, for search engine purposes ? Well, now we are moving to a zone that is called ‘keyword density’, which is the total number of times that a keyword or keyword phrase is used in the site. For an initial user, the temptation is strong to write text in which the keywords occur frequently, so that it would seem that you get a better ranking in search engines. However, this is not the case. Understand the logic of search engines. They are built to cater to their users who want to search for relevant sites, and not go to sites that are only trying to attract search engines, so there are penalties built into the usage of search engines (penalties means that a site that seems stuffed with keywords will occur lower in a search engine ranking).
The ideal way to cater to your users is by writing text that makes sense, looks unique, and is something that your users would want to see. Once you have such a text, you should try to make it keyword rich by adding more keywords, and then checking for keyword density in the final finished post. Most people will try to use multiple keywords in one post rather than depend on only 1 keyword (use the alternative keywords you would have defined in the process described in my previous post); so define your principal keywords, ensure that these are anywhere between 4-7% of the text content, and other minor keywords are between 1-2%. Any more keywords, and you will find that your content will start to become stiff and unattractive to your readers, and you know how search engines treat such text.

It is recommended that you run your posts in a keyword density tool such as these:
Keyword Density tool at SEOChat (link)
Keyword Density tool at SEOTools (link)
Keyword analysis tool (does not need a URL) (link)

Keep in mind that different search engines have different mathematical formulas for treating keyword density, but it is generally believed that they give some credence to keyword density (keep in mind the warning about not stuffing with keywords).
Also keep in mind that keyword density is different from the effects of placing keywords in different locations on a site (such as the title, in headings, in meta tags, etc); keyword density just checks the number of times of occurrences of keywords in the post.
You need to work at the right placement of keywords for additional benefits, and that is something that I will cover in future posts.

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