Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 1

What is Search Engine Optimization, or SEO as it is called ? And more important, is this another Three Letter Acronym, or is this something important that you should know about ?
Well, Search Engine Optimization is important for everybody who wants more visitors to their site / blog through search engines, and given that for a large number of blogs, their visitors come through search engines, it makes a lot of sense to try and ensure that your blog comes up high in search engine rankings. You would have heard of people stuffing their site with keywords, with meta tags, using keywords in their page with the same color as the background so that they rank higher, and so on. Well, if you were upto date with SEO techniques, you would have learnt that many of these are liable to get you penalized rather than promoted in search engine rankings. After all, as a technique to game a search engine ranking becomes widely known, the engineers at the Search Engine stop the utilization of that technique, and in many cases, consider the sites using them to be unfairly trying to game the search engines and penalize them. Search engines get their credibility based on the accuracy of their search results, and look upon the misuse of such techniques pretty unfavorably.
If all this is true, then how does Search Engine Optimization work ? Well, the fact is that the operative word is “unfairly”; there are a number of techniques that are pretty okay by search engines and which a lot of site creators do not know enough about in terms of optimizations. So, for example if you have a site that has is linked to by other sites, search engines consider that a good think. But wait, if you go out and buy such links and these links are coming from places that search engines (such as Google or Yahoo search) know have low credibility, such links can hurt you.
What does all this mean ? Well, all this means that you need to be more attentive to the ongoing study of Search Engine Optimization, about what things work, and what things do not. In the next many posts, I will be laying out some of the techniques used (primarily with respect to blogs built on either WordPress or Blogger, but some of the techniques will be relevant to other blogs as well).
As a parting shot, here is something that is a quick solution, and works for a large number of blogs (but not for the Blogger platform). It is a tool called “All in One SEO Pack”, and can be found on this page (link).
Here are some details from the page:

Some features:
Advanced Canonical URLs
Fine tune Page Navigational Links
Built-in API so other plugins/themes can access and extend functionality
ONLY plugin to provide SEO Integration for WP e-Commerce sites
Nonce Security
Support for CMS-style WordPress installations
Automatically optimizes your titles for search engines
Generates META tags automatically
Avoids the typical duplicate content found on WordPress blogs

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