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Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 6




In the previous post (structure of a post for search engine optimization) I talked about how to structure a post in terms of title, H1, H3 tags, inserting keyword phrases, and so on without doing it in excess.
This post will talk about things such as defining permalinks (relevant for all blogs, although my experience is more with WordPress blogs), adding breadcrumbs, making your blogs faster, cleaning up the code).
– First of all, permalinks. Your WordPress default installation comes up with setting permalinks in the form of a parameter, and nothing descriptive. What you need to do is to go to your Settings inside the Admin -> Permalinks and change the settings from the default to something like ‘Month and Name’. Now, whenever you give a descriptive title to your post, that same will also be set for your post. So, for example, the URL for this post is something like ‘http://earn-cash-tips.com/2010/02/search-engine-optimization-tips-and-tricks-–-learn-how-to-increase-visibility-in-search-engines-–-part-6’. This descriptive URL makes the search engines pick up the URL and rank it higher.
– Make sure that you add Breadcrumbs to your site; what are Breadcrumbs ? These are the text near the top of a post that point out the path to the post. So, for example, for this post, the Breadcrumb would be in the nature of: Articles -> Optimization -> Search Engine Optimization. Breadcrumbs give your users an easy way to do site navigation, as well as also allow search engines to easily navigate your site easier. One way to do that is through a plugin such as the Breadcrumb NavXT plugin.
– Search engines read your site like a text browser, and cannot read your fancy JavaScript and CSS, so if you have built navigation systems based entirely on Javascript, then some search engines will have problems being able to read your site. You want search engines to be easily able to index your entire site, so make sure that the navigation to all your pages is easily available.
– In continuation of the above tip, make sure that you do not have too much of CSS and JavaScript code inside your site code, instead move it all to CSS files that are referenced properly from within your code. This provides a clean interface to search engines.
– Use Sitemaps. Sitemaps are easily available if you do a Google search, so make sure that you have setup a sitemap and submit to the different search engines (for example, for Google, submit sitemaps to the Google Webmasters site). Sitemaps allow search engines to get notified when you update your site, as well as provide them a way to get into all the pages of your site.
– Learn more about how to speed up your blog. Use database speeding up techniques to decrease the load required with database interactions, including reducing the number of database interactions. In addition, as the number of your viewers increase, start using plugins such as Wp-Cache and WP-Super-Cache to speed up your blog. Do other tips such as reducing the number of plugins you do not actually use, or which can be pretty heavy (such as the plugin that hunts for relevant posts – very useful, but can be heavy in terms of DB interactions)

As usual, you will read more in the next post in this series.

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