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Search Engine Optimization Tips and Tricks – Learn how to increase visibility in Search Engines – Part 5




The previous post in the series (Duplicate content and Search Engines) talked about duplicate content, how search engines ignored such content, and could potentially penalize you for the same.
This post talks more about how to structure your content for improving your rankings in Search Engines and involves the use of keywords in H1 and other headings. In a previous post, we talked about Keyword density should form around 4-6% of your post contents (not more, otherwise it will look like keyword stuffing). Identify key phrases that you want to emphasize in your post before making the post, and get a general idea of the location where you should use these keyword phrases. So, for example, if you consider this post, you should use the following keyword phrases ‘Search Engine Optimization’, ‘SEO’, ‘Content’, ‘Search Engine Ranking’, and similar such phrases.
– The title and H1 tags in your post should contain some of these phrases, but always keep in mind that the they should still be readable and be comprehensible to your readers. So, if you have a title such as ‘Search Engine Optimization Search Engine Ranking SEO’, it has a number of keywords, but does not form any sort of correct grammar (and keep in mind, that for titles and headings, you can use phrases instead of sentences), then it can look strange to readers. It is not very hard to have a correct combination of a keyword dense title that makes sense.
– With the above example, as you get down to the H2 and H3 tags, include the main sections of these keywords such as using ‘Search Engine’, or ‘Search Ranking’, so you are not stuffing your keyword phrases in all your headings, but are still using some of these keywords in a way that makes sense to your readers
– In the body of your message, use sections of your keyword phrases such as ‘Search Engine’, ‘Ranking’, etc, utilizing them in the body of the message, but keep in mind that your usage of the phrases should fit in with the body of the message and not break the flow of the post body.
– The way to start in this technique is to first write your post in your regular flow, and then optimize it for Search Engine Optimization. As a part of this, make sure that you use around 60 characters for the title of your post. Now, review your post and then consider breaking up the sections of the post using H2 tags; this helps to guide your readers through the post, and also provides relevant tags for the search engines.
– A typical WordPress installation has multiple links to the same content, and it makes sense to reduce some of the potential duplicate nature of these content that is visible to search engines when they spider your site. Using a plugin such as the All-In-One-SEO can set noindex for some of these locations, reducing the areas where this duplicate content is visible
[Consider this video about how to use the All-In-One-SEO-Pack (link)]

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