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The name of the URL should be as descriptive as possible – primarily for WordPress




You would have done many steps / tips to ensure the optimization of SEO for your blog, to ensure that you get as high a place in search engines, including Google Search. But this quest to further optimize your blog needs to be an ongoing quest, and since search engine placement is an evolving art (especially since people keep on working out how to game the search engines and the search engines keep on evolving to ensure that the results are as accurate as possible, free of influences such as people twisting their login by tricks and tactics). As a part of this quest, I was reading about more tips on how to ensure that your blog / post gets that slight extra bit of promotion.
This tip was something that was a bit surprising, and unexpected, but now that I think of it, it seems a continuation of making content more relevant. You would have known by now that tricks like keyword stuffing, using more keywords the same color as the background, etc, do not work, and in fact result in the search engines enforcing penalties. Further, you would also know that it is important to ensure that you do not have copied content, that you do not indulge in tricks such as buying links (since search engines also have people who know these tricks and enforce penalties).
You would started getting used to the fact that you need good unique content, that is one of the most critical tricks needed to ensure that you get a higher boost in search engine rankings, and cause more people to link to your content (as well as send your posts to more people on their own – something called viral marketing).
But, you can do this:
Make sure that your URL’s also have some unique nomenclature, rather than be some default numbering scheme. If you are running a WordPress Blog, then you need to go the following option:
Login into your account -> Settings -> Permalinks.
The default selection is the one where your final post URL ends up in something called
http://earn-cash-tips.com/?p=987
This is not a URL that is guaranteed to be very attractive, and does not let anybody know what the URL contains. However, if you select the “Day and Name / Month and Name” option, then you get a URL such as this one:
http://earn-cash-tips.com/2010/01/the-name-of-the-url-should-be-as-descriptive-as-possible
Anybody who sees this URL will be able to easily figure what this URL means, and what kind of article will be at this location. Apparently, search engines also value this extra bit of nomenclature. You also need to apply this to images that you post, where you need to name the images before they are posted.




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