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Some design guidelines from Webmaster Tools at Google




Making your website easy to use and fast are tips always recommended for ensuring that you site loads quickly and easily for your visitors. Avoiding rich and heavy stuff such as videos (when they are not necessary) is particularly important in this regard; this is also because your visitors may have a variety of different browsers, and on some of them, the site may not load up as you desire. I have seen cases where some fanciful designs have refused to render on Internet Explorer 6, but work on Firefox (and the opposite also holds true). Imagine that you have a very fascinating menu that appears when you move your mouse over a link, but have you stopped to consider whether this works for all your users. Further, keep in mind that the search engines index your site using a bot that is similar to a text based browser, and which ignores all fanciful work, ignores all graphics (unless they have an alt attribute mentioned), and so on. In many cases of course, if you are designing a site rich in multimedia such as the fan site of a rock group, or so on, you will need to have all these things in place. Getting visitors from search engines is incredibly important, you need to ensure that you do whatever is necessary so that the search engine indexes your site and all its pages.
One site that really helped in giving a huge number of tips for creating a faster site that is accessible to search engines is the tips page at Google Webmaster Tools (link to site):

Some tips from the site:

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.
If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it’s current for your site so that you don’t accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you’re using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
Don’t create multiple pages, subdomains, or domains with substantially duplicate content.

There are a lot of tips on that site, explore and learn from there; these will help in making your page much better.




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