How to promote your Blog on Facebook – Some tips
Facebook is turning out to be a great tool for promoting your blog. Well, you might consider as to why Facebook ?
- Facebook has a growing number of users who spend a huge amount of time on the application
- If you create a Facebook Fan Page for your blog (click to learn how), your posts are also searchable
- Typically, the structure of a Facebook Fan Page is that your users can start to generate content on their own and post that on the Facebook Fan Page, increasing the amount of content you have (but this takes time, and needs a number of users)
- When combined with other blog promotion strategies such as using Twitter, allowing your users to easily subscribe, and many others, using Facebook increases the potential of your blog finding more users
Now that you are convinced (hopefully) about using a Facebook Fan Page, how can you increase the promotions you do via your Facebook Fan Page:
1. Mention your Facebook Fan Page in your posts at the end, and as your signature on emails
2. Use a Facebook Fan Box to send your blog viewers to your Facebook Fan Page (click to learn)
3. Ensure that your blog is automatically posted to your Fan Page (click to learn)
4. Don’t only depend on your own blog posts. Post other articles from other sites that are relevant (don’t steal – link to the actual article and put a small teaser on top). If the site owner sees you doing this, they will appreciate your not stealing, and in fact, promoting their content.
5. Post a link to your Fan Page in your Profile, so that your friends get a chance to find your Fan Page
6. Automatically link your Fan Page to your Twitter account so that any update on your Fan Page gets published to your Twitter account (click to learn)
7. Run an Ad campaign on Facebook, it is not very expensive and can get you a large number of Fans who would not have otherwise found your Blog
8. Add a logo. A logo, if interesting, gives a brand value to your Fan Page, and can differentiate your page from other pages
9. Add detailed information to the info tab. Many people go to the info tab, and if they find some interesting information, it can enhance their opinion of the Fan Page and give a higher chance of becoming loyal readers.
10. Write a blog post about your new Facebook Fan Page. This gives your readers the knowledge that they can also connect to you on Facebook.
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January 31st, 2010 at 7:07 am
[...] an earlier post (link), I had outlined some steps to promote your blog using the Social Networking Tool, Facebook, [...]
February 3rd, 2010 at 7:08 pm
[...] you should create a Facebook Fan Page (read these posts on how to optimize using Facebook – article1, article2), however, also consider the advantages that a Facebook Group can bring to your efforts. [...]