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Google does not use keywords meta tags for search engine rankings




This may seem pretty obvious to somebody who knows about this, but there are a large number of people who do not know this. At some time in the past, many years back, Search Engine Optimization used to emphasize the need to add keywords to your web page, so that you would get an advantage over others in terms of search engines rankings, and like any other technique, people started misusing this like anything. You had websites where people would add hundreds of keywords in the hope that this would increase their search engines ranking. So, here is a clarification from Google on this area (link to article):

At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking. This video explains more, or see the questions below. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.
Q: Why doesn’t Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.




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