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Who Sees Ads Plugin – selective display of Ads on WordPress




Ever wondered about who comes to your blog, and how do you earn money from them ? If you have not thought of this, then it is time you did so. There is a lot of research which claims that ads work on one type of viewer, while there is another set of viewers who get offended when they see ads on a blog (with many of them avoiding particular blogs if they see too many ads). On the other hand, there is a balance in the sense that most viewers understand that blog authors also need to make some money on the side, that nothing is free nowadays (you should not however overdo it with too many ads).
So, who should you target ? You should target users who are first time viewers to your blog, those who come to your blog from search engines, and others of a similar nature. However, if your viewer is a person who is more of a social viewer, or one who visits your blog on a regular basis, then they are likely to totally ignore ads (in fact, if an ad is located in a particularly prominent position, then they are likely to cluck in annoyance). However, you do not want to piss off these users; after all, for your blog to become popular, you would want many of these regular readers to continue to visit your blog on a regular basis; in addition, if they like something on your blog, they will spread the word.
What you need is a way to target ads depending on your users; this may seem difficult, but there is actually a WordPress plugin that actually does that, available on this site (planetozh.com)
From the site, here is a list of rules:

By default, you can pick or mix any of the following rules :

If Visitor comes from a search engine, display / don’t display
If Visitor is a regular reader, display / don’t display
If Post is older than XX days, display / don’t display
If Visitor is logged in, display / don’t display
If Date is between specified date interval, display / don’t display
If Ad has been showed less than XX times, display / don’t display
If This visitor has viewed this ad less than XX times, display / don’t display
If All previous conditions fail, try another context
If Any condition, display / don’t display

The ad behavior will be eventually decided by the first rule which is matched. For instance, if you want to display an ad only for search engine visitors, you’ll pick the following :

If Visitor comes from a search engine, display
If Any condition, don’t display
If no rule is matched, nothing displays, so the second rule in the above example is actually optional.




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