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Why a high-quality site is important from an Ad sense of view




This is a recent post on the Google Adsense Blog, and it was captured the sense of why you need a good quality web site so well that I did the unthinkable and actually copied the content from the Google post and am using it here.
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If your website performs well for advertisers, there may be increased competition among them to fill your ad spaces. This means we’d have a wider variety of possible ads to display, so the ads you see on your site may be more relevant to your site content and your users’ interests. This may lead to more clicks from your users, more placement-targeted campaigns geared towards your site, and increased advertiser bids. Overall, you’re likely to earn more revenue with your site if advertisers are generating conversions and receiving quality leads from your site.
On the other hand, if your website performs poorly for advertisers, they may be less inclined to display on your site. This means that the ads our system displays on your site may not be as relevant to your site content and your users’ interests, leading to fewer clicks and decreased advertiser bids. As a result, you’re likely to earn less revenue with your site if advertisers are performing poorly.
To maximize the value for advertisers displaying on your site, we recommend focusing on developing a high-quality site with original content that’s valuable to your users.
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Developing a high-quality site with original content is key to this discussion. I am not going to try and highlight the factors that can help you get a high-quality site; that will come in future posts over the next few weeks and months.




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