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What is PageRank ?




Page Rank is a term that is quoted whenever people talk about how a site can gain popularity in Google search (and as we know, Google search is one of the top drivers for getting visitors to your web site). Of course, over a period of time, the eminence of Page Rank as a factor in making your site popular has varied over time; Google by itself never disclosed the exact significance of Page Rank in terms of determining the popularity of a site. However, Page Rank is seen as very important.
So, what is Page Rank ?
Page Rank is effectively a measure (a numeric value on the scale of 0 to 10) that determines how important a page is on the web. As per available information, Google uses the number of pages linking to a page to determine its popularity (a simplified explanation). If the page linking to your page is itself important, even better. So, for example, if your page shows up as a link on CNN.com or any other important page, then this improves the Page Rank of your page. A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank. However, and this is worth repeating, PageRank is not the only factor determining how important the page is; but it is an important factor.
The importance of PageRank has been known to people for a long time now, and people are forever on the hunt for how to game this process; at the same time, Google is always monitoring and tweaking its algorithm to determine whether a method is genuine or not. So, using ling farms, buying paid links from high PageRank sites, and other such methods deemed to subvert the PageRank genuineness are penalized by Google. So, be careful on what you do. One good way to get a better PageRank over time is by contributing articles to websites that have articles on them. You can post a link back to your site in the article, and this is a genuine method. Similarly, write good content, and you will find more people will be linking back to your site. (This post is not about promoting your site, so will leave that discussion off; that will be covered in a future topic).




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