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Google Analytics – Why adopt it ?




For those of you who have not heard of Google Analytics, you really should. Here’s the link (http://www.google.com/analytics/). Google Analytics is a free service by Google that allows you to get some great free statistics on your visitors. From the site, here are some of the benefits:
1. Keyword and Campaign Comparison: Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
2. Custom Dashboards: No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others
3. AdWords Integration: Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business
4. Benchmarking: Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data
5. GeoTargeting: Find out where your visitors come from and identify your most lucrative geographic markets
6. Easy to use: Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect
7. Scalable for any size site: Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service
8. Free: The service is totally free.
9. Able to find out how your visitors locate your website. You can learn which are the keywords your users are using to find your site
10. Google Analytics helps the website administrator determine the location in the workflow where visitors tend to drop out of the check out and sign up process in the site. With this information, optimizations can be done to the sign up process and make it more user friendly
11. You can track multiple websites with one login




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