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Different advertising units offered by Google Adsense




If you are taking part in the Google Adsense Program, then this article is for you. Most people think of Adsense as the ads that show up in banners or big blocks of ads. However, there are multiple ways you can use Adsense on your blogs, and in one case, they do not seem like Ads at all. These various options are:

1. Adsense for content
2. Adsense for search
3. Adsense for Feeds
4. Referrals (retiring soon)
5. Video Units
6. Adsense for Mobile Content

Various ad options present with Google Adsense

1. Adsense for content: This is the most popular form of placing Ads on web sites. Content ads are relevant ads that can be generated in different sizes, with ads in the form of banners, skyscrapers, blocks, etc. There are many different shapes possible (view link). Ads can be image and video ads, and Google program policies allow you to have 3 such ads on any single page.
Adsense for content also lets you place link units on your site, and link units are an under-rated way to make money; but they allow you to place small ad units in places where you don’t have much space. They come in different shapes and sizes.
2. Adsense for search: Adsense for search lets you add the Google Search functionality to your site, and lets people search from there. The way you make money out of Adsense for Search is that when people search for things via the Search function, and if you click on the ads that get displayed on the search page, then you make money. Search gives you a lot of features, such as being able to display Search results on a page of your own site.
3. Adsense for Feeds is a very new feature that lets you place Adsense ads on your feed content. In case you don’t know what a feed is, a brief description: A feed is a format that allows your content to be delivered (and subscribed to) on the web, often as headlines, summaries or articles. Here is the Google Help site that allows you to view more details on how to get Adsense for Feeds added to your site (link)
4. Referrals: Referrals used to be more focused on a pay-per-sale model. Normally, you make money when people click on the ads, but for referrals, when people execute a transaction, the money is earned. However, in this case, the money per sale is typically more than the money per click, so this used to be an attractive option. However, Google is now retiring this program by end of August 2008.
5. Video Units: A way to embed relevant video content from Youtube. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. Some Help is available on this Google page (link)
6. Adsense for Mobile Content: For publishers who run sites that generate mobile content and are looking for a way to monestise this content. If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of Google’s mobile advertisers. Some help for Adsense for Mobile Content is available on this link.




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