Using the Adsense Competitive Ad Filter

If you are selling stuff on your site, and also have Adsense as a means of monetizing the site, then one set of Ads that you would certainly want to avoid are those of competitors. However, since the logic used by the Adsense Program is secret and the program generates ads based on a complicated logic, it is very much possible that Ads of your competitors may be displayed on your website. That would be the ultimate irony, displaying Ads on your own site designed to wean away your customers. So, what can do you do to avoid this ?
Fortunately, Google gives you a tool to avoid these sort of problems. This tool, called the Competitive Ad Filter, allows you to block Ads from certain sites on appearing on your site. With the options possible on the site, you can block these ads and become somewhat more secure. Want to get more information, read the article (link):

Extracts from the website:

The competitive ad filter works by blocking ads that link to specific URLs. This way, you can easily block all ads that are linked to your competitor at www.example.com. By entering a top level domain such as www.example.com, you’ll also block all ads that link to subdirectories below that domain. The following rules apply to the competitive ad filter:
* Entering example.com will block ads to example.com and example.com/sub
* Entering example.com will also block ads to www.example.com and forums.example.com
* www.example.com will block ads to www.example.com but not to forums.example.com or example.com
* example.com/sub will not block ads to example.com/products or example.com/sub/index.html
Generally, it’s a good idea to leave the ‘www’ off of URLs in your filter list to provide for broader filtering.

And how do you setup the filter ?
In 5 easy steps below, we’ll show you how to set up your competitive ad filter from within your AdSense account.

* To edit your competitive ad filter, log in to your AdSense account at https://www.google.com/adsense.
* Click the AdSense Setup tab. A row of links will appear beneath the tabs -­ click Competitive Ad Filter. This page will display the URLs currently being filtered for your account. If this is the first time you’ve used your filter, the text box will be empty.
* Choose the appropriate product sub-tab and click Add / Edit Sites.
* Copy the URL from the ad into your filter list. There are a couple of ways to find this URL – both methods are described in detail below.
* Click Save Changes to add these sites to your competitive ad filter. It usually takes about 4 hours for your changes to take effect, so you’ll continue to see ads for these sites on your pages for a little while.

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